The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The following guest post is by Jeff Oxford , an Internet marketing consultant and founder of 180 Marketing who specializes in SEO for e-commerce. With global ecommerce sales reaching over $1 trillion in 2012, it’s easy to see why so many companies are taking their business online.
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Amazon (2011) states “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our Associates program, sponsored search, portal advertising, email marketing campaigns, and other initiatives”.
Amazon is constantly exemplified for its web and marketing prowess. It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically.