The 4Ps of Marketing is an essential foundation of knowledge whether studying or working in the industry. It's the baseline that makes or breaks a business.
Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics.
The 7Ps marketing mix helps companies to review and define key issues that effect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix.
Here's a planning process for your marketing campaigns along with examples of different marketing campaign types.
Business today is very competitive, any organizations are facing with many pressures: Changeable and unpredictable business environment, very fast change of technology, to be survival, developed and successful requires "company have to move from a product and selling philosophy to a customer and marketing philosophy"(Kotler et al., 2005).