Set up a Google My Business page: This listing will get your business on Google Search, Maps and Google+ and enable customers to review your business. Local business reviews tend to receive high rankings in the search results, giving you some great (free!) real estate.
Promote your business using a variety of social media. Many potential customers are on social media, and your business should have a presence there, too. That way, you will maximize the number of opportunities to share information about your business and to connect with the public.
Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.
Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time. Then search for opportunities to get in front of your customer with your marketing message. 3. Collaborate. Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.
Today, virtually every business, regardless of its size, has some kind of website. Just having a website isn’t nearly enough anymore. Whether yours is an e-commerce company or a traditional brick-and-mortar business, if you want to maximize your success, you need to learn how to successfully market your business online.