Digital Marketing (6th Edition) [Dave Chaffey, Fiona Ellis-Chadwick] on Amazon.com. *FREE* shipping on qualifying offers. 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing ...
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development "Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.
Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice [Dave Chaffey] on Amazon.com. *FREE* shipping on qualifying offers. This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author
The RACE Digital Marketing Planning Framework. We created RACE to help digital marketers plan and manage their activities in a more structured way