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An E-commerce manager is the mastermind of Internet marketing and online sales for a company or business. Working with a team of technological specialists, an E-commerce manager oversees online sales traffic, deploys Internet promotions and works with social media companies to increase online sales.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.