NetMBA > Marketing. The Marketing Concept An introduction to the marketing concept, beginning with the production concept, the sales concept, and the changes responsible for the shift to the marketing concept.
Marketing Research. Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year.
Popular Topics The Marketing Mix. The combination of marketing decisions including product, price, distribution, and promotion is known as the marketing mix, or the 4 p's of marketing.
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