The Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion.
Marketing Mix Definition of the 4P's and 7P's - People, Product, Price, Promotion, Place, Process and Physical Evidence all make up the Marketing Mix.
Learn the aspect of convenience in business and how it is one of the most important categories in the 4C's of marketing. It can make or break a business.
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Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.