The growth of Facebook over such a short period has been phenomenal and it now gets more hits than Google. So for those who are in business online it is fertile soil. The free video workshop goes into more detail about how to set up your ads on Facebook, and particularly what will be approved and what won’t be. That will save a great deal of time and effort
Remember that Facebook is first and foremost a social media platform. Most people do not go on to Facebook to shop. It is not like e-bay in that regard! So if you are expecting instant sales you may be disappointed. What you have though is the opportunity to connect and build a relationship with your prospective customers, building the long term “know, like, trust” relationship. Rather than sending your prospect to a sales page, send them to a squeeze page where you can offer them something of value in exchange for their details to build your list. you can send them to a landing page straight after!
Or you can send them to your Facebook “Fan” Page where they can like your page and you can use it just like a squeeze page with an opt-in form and build your auto responder list. Even if they do not take your freebie offer your fans on your face-book page are another list of prospects who have to some degree “opted-in” to have more contact with you.
Experiment with your ads. Create more ads which are targeted at fewer people. Split test the ads to see what works best. For example if you are advertising a home based business are you specifically looking for stay-at-home mums? Taylor your copy to that specific audience. The great advantage the Facebook advertising strategies have over Google is that you can laser target your advertising according to the demographics, interests, age, sex, relationship status and education that people put on their profile; and not just the keywords and location that Google allows. It’s been suggested that women will respond better to ads with pink in the image. With Facebook ads you can try that out!
That helps particularly with attraction marketing (see: Attraction Marketing Strategies of the New Rich), where you are positioning yourself as a resource to help and provide solutions for people in your niche.
Most users will not make a purchase right away, so you need to make sure that you are at least engaging them. If you went on a date and waited two weeks to call them back there probably wouldn’t be a second! Follow up with a message that gives away value to them. The more you give freely the more you will get. The same goes for your fans. Follow-up with your fans often and consistently.
Being Consistent With Facebook Advertising Strategies. One thing too many internet marketers do is stop using a strategy too quickly, before it has had a chance to work. This will apply to Facebook advertising strategies too. While you will want to try out a number of different ads to see what works best, split test them and examine the stats, you will also find that results will change with brand awareness. Remember that law of marketing that people will typically be exposed to a product, or an advert, 8 times before they take action.
This means don’t spend beyond your means for one week and have no money left at the end. Instead, set reasonable budgets that you’ll be able to handle for longer periods of time.
Don’t change course prematurely and give your Facebook advertising strategies time to work.