Pay-per-click advertisements are an important part of any website’s marketing plan. The ability to potentially generate revenue from each visitor is essential to making money online, and being able to use the very same technology to market one’s own website is equally invaluable. The key to successful online advertising is specialization – targeting the advertisements to match the page’s content. These principles are especially applicable to adult websites, because the very nature of the adult website industry is focused around providing content tailored to the user’s interests.
First, consider the nature online advertising. Most advertisements are automatically generated based on the textual content inside the web page, and are only loosely applicable to the website itself. For example, a website that reviews cars may feature algorithmically-generated advertisements for car insurance. The general theme of automobiles is present in the advertisement, but it is only loosely applicable to the page content. For this reason, most websites make money from 2-5% of their visitors.
Advertisements on adult websites, on the other hand, are even more highly specialized because they almost always advertise the very same kind of content featured on the current page. Furthermore, the audience is also specialized. The very act of logging onto an adult website indicates that a user wishes to do one thing: view adult content. Because the advertisements offer exactly what the user wants, they are clicked on far more often than ads only loosely related to the current page.
Users who view adult content often have very specific preferences in terms of what they enjoy. This principle explains why niche websites often generate more traffic than purely generic adult websites – users know what they like and they want to see more of it. For example, if a user watches a certain video and really enjoys it, they are highly likely to want to watch something similar immediately afterward. If the advertisements presented alongside that video offer similar content, the user will be very apt to click on them. For this reason, adult websites have the potential to be extremely profitable.
This form of advertising is equally useful for getting more visitors to an adult website. As mentioned, adult advertisements are extremely specialized – they almost always offer links from one adult website to another. In this aspect, pay-per-click ads for adult sites serve as both a profit source and a means of generating more web traffic. A website owner can buy advertisements on other similar websites, drawing more traffic, which in turn generates more revenue; the amount of money made from pay-per-click advertising is directly proportional to the number of visitors a website gets.
As it has been mentioned, ad specialization is the key to making this formula work. Many different pay-per-click advertising services exist that are specifically geared toward adult websites, but the majority of these services automatically place ads based on the current page’s content. While these type of advertisements do indeed generate revenue, a far better option for website owners is actually purchasing the specific ads that will appear on their websites. The most cutting-edge advertising services operate under a marketplace business model, where website owners buy the exact advertisements they want while selling their own.
This type of model allows for the maximum amount of specialization; a website owner can personally hand-pick ads displaying similar content, instead of relying on an automated algorithm. With this in mind, adult website owners should always utilize an advertising service that uses such a marketplace model.