The right PPC placement is critical for the success of your campaign. Being in the number one spot on the first page of Google is not good. Basically you pay for each click, and each click is a potential costumer. You want those costumers to convert into sales. It is not about the quantity of clicks, but the quality of clicks. One click that converts is worth more than a million clicks that don’t make any sales; especially if you are paying for those clicks. You have to do this right, doing AdWords is one of the most stable business models.
You want to convert at least 1:40 to make a good profit with your PPC placement. The best spot is probably the fourth down from the top. Why?
People who are serious about finding your product will dig deeper and do more research because they are desperate to solve a problem. These clicks will convert. The top placement ads get clicked on by the happy clickers who are just curious and not serious about buying.
Pay per click means you can buy your way to the top of search results pages. The more money you are willing to spend through pay per click, the higher your site will appear in the results for the keywords or phrases you select. Yet to do this right you will have to put more money into your daily budget, when at the same time dropping your bid on keywords that turn a profit. Yet you still want to remain in your perfect PPC placement. Sound complicated?
Well it is, pay per click is not for beginners. If you want to succeed with it you will have to know what you are doing. You will have to learn how to connect with hungry crowds, know exactly how Google AdWords works at all levels, and be a pro at tweaking and SEO strategies.
The best way to do this is to create highly optimised content that is keyword relevant through out the whole process. This will increase your quality score in Google which will determine your ad placement, and your bid price. The higher your QS the less you will pay.