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(Last Updated On: October 9, 2018)

It's high time you considered using a pay-per-click (PPC) platform if you want to generate user and viewer traffic for your website and convert it to revenue. You can not go wrong with PPCs because among many other benefits, they allow you to generate instant traffic by configuring the ads to associate search results on major search engines. You also have complete control of the ads copies, keywords, and destination webpages for all clicks made, and you do not have to worry about regular and annoying updates. However, it is important that you choose the best platform for your niche in order to maximize the potential for high traffic and returns. What are the different pay per click platforms and why use them? Below is a list of the top 4.

1. Google AdWords.

This is, undeniably, the leading and most popular PPC platform today. The success and popularity of AdWords stems from the fact that it is owned by Google Inc. The tech giant also boasts of the largest search engine on the web. Google accounts for over 67 percent of the search market share.

One of the greatest benefits of Google AdWords is that it rides on the power of the search engine. This translates to millions of active customers who are searching the internet for the products or services you offer. Google AdWords will also enable your ads to appear at the top, instantly, if your budget allows you to outbid your competitors.

2. Yahoo! Bing Network.

A big percentage of the remaining search market that does not use Google is likely to be using the Yahoo! Bing network. This means that advertisers can still have access to a considerable audience, possibly in the tens of millions. Microsoft has Bing, and Yahoo offers Gemini, a platform that provides a common marketplace where advertisers can purchase both native and mobile ads.

Compare to AdWords, the Yahoo! Bing Network's cost-per-click (CPC) is more affordable. You can capitalize on the lower costs to test your keywords and ad copy and if they are satisfactory, you may choose to transfer them to AdWords. The network also has one of the best customer service in the market. You get to consult actual people, and they are always ready to assist.

3. Facebook.

The social networks command a following of over 1 billion users. Facebook has the capacity to display your ads to more than 50% of its users every day, reflecting the number of people who log into the network daily. This enables you to connect and interact with a huge audience. So why use Facebook as your PPC platform?

The social network allows you to target your audience based on defined criteria such as different geographical domains, different user interests, and accuracy demographics. For instance, it's very easy to target adults aged 35-50 living in New York, and are fans of the New York Knicks. Facebook also has a large database of users, providing you with maximum global exposure.

4. Advertising.com-Sponsored Listings.

Owned by AOL, the platform grants you, as an advertiser, the ability to target specific websites, and proceeds to adjust bids based on the sites you intend to ads to appear on. This is an impressive level of flexibility and autonomy. Through Advertising.com, your ads can appear on popular websites such as those relating to the Huffington Post, ABC, and ESPN.

A major advantage of this platform is that it has a rich website inventory that will expose your ads to millions of viewers and followers who frequent them daily. Due to its flexibility, you have absolute control on choice of websites in which to place your ads. Even though the platform claims high bids to feature top ads, the massive volume of users visiting its inventory sites ensures that even the lowest bids receive decent exposure.

Top Four Pay Per Click Platforms and Why You Need to Use Them

Top Four Pay Per Click Platforms and Why You Need to Use Them