Consider the following questions: What is ethical in B2C and B2B web sites? Who can you trust online? What are the laws in advertising online? Are there different issues with B2B and B2C?
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company.
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?
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