One thing is for sure, the cost of Internet marketing is no joke. Companies invest a lot on online marketing, mainly because it is effective in more ways than one. For example, it leads to better and faster return of investment, enhances the company's overall image, and increases customer base on the web.
A flimsy Internet marketing company can financially submarine the entire industry to acquire new clients – and then do absolutely nothing. They could sign 100 clients to one year contracts paying $100 per month, and they will make 120k without doing a thing.
The Internet reaches millions of users which presents a prime opportunity for advertisers, and the costs of internet marketing and advertising are unlimited.The costs of reaching such a wide audience vary quite a bit--from absolutely nothing to millions depending on one's chosen method.
They include things like marketing staffs, customer relationship management, investments paid to agencies and other outside suppliers, advertising costs, media spend, etc. Firms seeking to grow market share will likely be on the high side of these averages vs. firms planning for modest growth, which may be on the lower side.
Hi Paul, Thanks for the article. I am the office manager at the small construction company, but am completing an MS in Information Systems in Web Development.