Dan Kennedy and the Internet By Ken McCarthy in Business advice, Internet history, Marketing Tools, Videos to Watch This is an excerpt of a talk Dan Kennedy gave at the System Seminar in 2004 (thirteen years ago as of this writing.)
Founded by marketing legend Dan Kennedy in 1993, No B.S. publishes the famous “No B.S. Marketing Letter” each month and hosts conferences, bootcamps, intensives, and mastermind/coaching groups on a variety of marketing and business growth topics. No B.S. Members hail from 50 US states and 25 countries.
Not to brag or anything, but I have over 40 years of marketing experience writing copy and consulting with clients. I get paid $19,000 for a consulting day and up to $100,000 for a sales letter. In fact, I have been paid more than $2.5 million in fees and royalties directly from clients for marketing and assistance in the past year.
Internet marketing is the use of a media. Media is only one-third of the puzzle. But for marketing, whether good or bad, the internet has provided a fascination, fast, very agile collection, really… portfolio of media; social media, websites, online videos, and YouTube. For the full episode, check out The one with Dan Kennedy.
Dan Kennedy, who has always been fascinating by intriguing and unusual marketing history, hunted down these three rare Dr. Brinkley artifacts for your historical enjoyment. In addition, you’ll find plenty of applicable marketing techniques in 14 classic ‘Medicine Show’ ads and three legendary “cures.”