In this article, we explore 1) the types of marketing campaigns, 2) how to measure the effectiveness of marketing campaigns, 3) tools for measuring the effectiveness of marketing campaigns, and 4) conclusion.
At this point, most business owners recognize the value of social networks like LinkedIn, Facebook and Twitter. However, very few small business owners understand the importance of making social media measurable.
International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY ABU BASHAR*; IRSHAD AHMAD**; MOHAMMAD WASIQ*** * Assistant Professor, Brown Hills College of ...
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Journal of Management and Marketing Research Product placement effectiveness, Page 3 product placements related to tourism, for example, the film Sideways promoting wine tourism