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Integrated Marketing. Explore the Strategy of Integrated Marketing. Is the whole really greater than the sum of its parts? In integrated marketing practice, the answer is undoubtedly yes.
So in my continuing quest all things integrated marketing communication0s, I first decided to go back to the future, if you will, to see what folks were saying about this subject then versus what folks are saying now.
Integrated Marketing Communication (IMC) means different things to different people. On one end of the scale, large companies today engage in partnerships and promotions involving advertisers, sponsors and consumers around Integrated Multimedia Marketing events using synchronized, integrated marketing efforts from product placement to TV shows to word-of-mouth advertising and more.
Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications.