Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing.
Internet marketing is effective and very affordable, and as a result, it should be part of your business plan and your marketing strategy. However, Internet marketing is so vast that it's nearly impossible for a single-business owner to do it all. But, there are certain online marketing tactics that all business owners should have.
Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers. Who says you need to spend millions on marketing? Columnist Steve Olenski tells you how to market your business yourself without spending a ton of money.
The Beginner’s Guide to Online Marketing closes that gap. Who This Guide Is for We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports.
Overview, pros and cons, and tips to getting started as a home based Internet marketing specialist.