Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Marketing efforts done solely over the Internet.This type of marketing uses various online advertisements to drive traffic to an advertiser's website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser.
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MARKETING ON THE INTERNET HOW THE INTERNET CAN EXTEND THE REACH OF BUSINESS MARKETERS B Marketing on the Internet 1
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