Business models are perhaps the most discussed and least understood aspect of the web.There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means.
A business model is the framework of how a business generates revenue and profits. While most proven business models can be profitable for a long time, it is just as important to realize that they evolve.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Internet Business Models and Strategies: Text and Cases [Allan Afuah, Christopher L. Tucci] on Amazon.com. *FREE* shipping on qualifying offers. A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft