Unless you transact business only online, for example, if you are an eBay reseller, you will probably want to include some traditional offline marketing elements in your overall marketing strategy in addition to the elements in your Internet strategy in your marketing mix.
Internet marketing specialists help businesses promote their business using online strategies. This can include email marketing, social media, search engine optimization (SEO), and more. The internet marketing specialist might act as a consultant, identifying strategies, setting up systems, and then turning over the actual marketing tactics to the business.
Owning and growing an online marketing agency is not the same as owning a business online and that's where a lot of SEOs get stuck and lose money. Handling clients, streamlining processes, billing and accounting issues, payroll, sales are all a part of the business.
A roundup of Internet marketing services for small businesses.
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.