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A business needs to have a strong online presence these days if its leaders want to be competitive -- there is no way around that rule. Yet, not every startup and small business can afford to hire a digital marketing agency. So, how can business owners compete with little to no budget? The answer is ...
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Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the main subject of this third online course in the Marketing Strategy certificate program.