I have a lot of people visit my website and then contact me to inquire if the online marketing consultant rates and fees being charged to them currently are fair. I’ve decided to write this article to help you better understand how a consultant may determine their fees. I will be discussing some of the factors that play a role in developing a fee structure, as well as give you an idea of what I charge to my clients to use as a comparison when shopping around.
As with any other service provider, each marketing consultant will have their own fee structure. The most common are: 1. Hourly Rate. Some consultants charge by the hour to complete a project. Based on our research, in Canada (including the Saint John, New Brunswick area) you’ll probably pay $75 – $150 per hour to hire a marketing consultant.
The typical marketing consultant charges based on one of two models. First, and maybe most common, is by an hourly consulting rate. The second is fixed bid on a project-by-project basis. Often this is based on their anticipated number of hours for a project multiplied by the hourly rates of the consultant.
Hourly fees range from about $75 to $500, depending on the experience and background of the marketing consultant and the type of project undertaken. Some consultants will agree to a flat rate, or project-based fee. Again, fees will fluctuate greatly depending on the scope of work and the expertise of the consultant.
You’ve decided to ditch that 9-to-5, fully prepared to take the leap and finally go into business for yourself. Not a small feat for anyone, and congratulations is in order for just having the gumption to hang that shingle on your own front door. But when the time comes to set a rate, most marketing consultants are ...