The internet has made a direct impact on the micro-environment of the organization. Market Place The market place for an organization includes interaction between all the elements of the micro-environment.
Content Marketing Agency directory/listings. Directory of content marketing agencies both in the US and Internationally based. Content Marketing Agency directory/listings.
The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The three levels of the environment are: Micro (External) environment – small forces within the company that affect its ability to serve its customers.
The level of the internet access and usage directly influence buying behavior of the consumer. The social perception of the internet directly influences its use. The typical perception of the internet can be classified as no perceived advantage, little or no trust in the internet, security risk, cost of usage and utility.
LearnMarketing.net explains The Marketing Environment which is made up of the Internal Environment, Macro Environment and Micro Environment