Since then, the amount of money going into online marketing has only grown and the profits resulting from it have increased commensurately. For those interested in a job in the field of marketing, a thorough understanding of how marketing on the Internet works is a vital aspect of maintaining a career in the field.
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The Internet is a global network connecting millions of computers. More than 190 countries are linked into exchanges of data, news and opinions.
The Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion.
Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness.