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(Last Updated On: October 9, 2018)

Marketing - NetMBA

NetMBA > Marketing. The Marketing Concept An introduction to the marketing concept, beginning with the production concept, the sales concept, and the changes responsible for the shift to the marketing concept.

Marketing Research - QuickMBA

Marketing Research. Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year.

NetMBA Business Knowledge Center

Popular Topics The Marketing Mix. The combination of marketing decisions including product, price, distribution, and promotion is known as the marketing mix, or the 4 p's of marketing.

McDonough School of Business | Georgetown University

At the global intersection of business, policy, and international relations, Georgetown offers bachelor’s, MBA, master’s, and executive business education

Top 10 Advantages of Internet Marketing - Digital Vidya

The time when only top-notch businesses set sail on internet marketing has gone now. It is time to explore the advantages of internet marketing! Now internet marketing is much more cost-effective, all-inclusive, easy to handle, and just a tick of mouse can, without much of a stretch do a great ...