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teaches the Wharton Executive Education course on marketing metrics. He has an extensive track record consulting with leading businesses, including GE,AT&T Wireless,
Internet Marketing Inc. is a digital marketing agency specializing in SEO, PPC, Social Media, Web Design, Email Marketing, Display, and Analytics.
Praise for Marketing Metrics key tools and techniques across many measurement landscapes—from the consumer, to the sales force, to the ever-changing media environment.
Marketing Automation is on its way to the peak of the hype cycle. 9 simple metrics show how to get the most out of Marketing Automation