As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
Started by Bruce Clay in 1996, Bruce Clay, Inc. is an agency that focuses specifically on how to succeed at digital marketing optimization through website design, search engine placement, pay-per-click search engine marketing, submission, analytics, conversion optimization and social media and branding programs.
Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle. Marketing Optimization is the process of improving the marketing efforts of an organization in an effort to maximize the desired business outcomes.
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Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Pay Per Click Management Services.