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Practical Case Studies, Research and Training for Marketers. MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.. We are not an agency, consultancy or other vendor seeking your business
BUZZWORDS GONE BAD Survey Reveals Most Annoying Terms and Phrases in the Workplace Companies claiming to create “synergies” in an effort to develop a “value-added” “paradigm” that leads to new “solutions” may want to be strategic in another way: not going overboard with cliché phrases and industry jargon.
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.