Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice [Dave Chaffey] on Amazon.com. *FREE* shipping on qualifying offers. This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing ...
Bain combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.
This article was published in a Business Partners newsletter of 24 November 2015, and appears here as a guest post by Christo Botes, then Executive Director of Business Partners Ltd. Business Partners Ltd is an African risk based Finance house and Venture capitalist focused on SME’s.
These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimise your digital media marketing.