The Internet has made all this possible and made Internet Marketing a reality. Internet Marketing offers anybody over a certain age with access to a computer and access to an Internet connection, the opportunity to go into business for themselves with little or no start-up costs.
Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends.
This book shows how Internet marketing relates to the traditional concept of marketing. It also introduces basic concepts of Internet marketing placing it in the context of E-commerce and E-business. internet marketing strategies, e-mail marketing and mass media promotion are some of the important topics discussed in this book.
Internet marketing is like digging a gold mine. 97% people focus on 99% dirt and keep complaining. 3% people focus on 1% gold and keep it collecting. − Sanja Budin, Owner, smartbizprofits.com Marketing is carried out with the intent of reaching out to a maximum number of people in exchange of minimum cost.
Learninggj objectives yEvaluate the relevance of the Internet to the modern marketing concept. yDistinguish between Internet markti keting, e-markti keting, e-commerce ...