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(Last Updated On: October 9, 2018)

Definición de marketing - Qué es, Significado y Concepto

Algunas frases donde se emplea el término son: “Vamos a contratar un experto en marketing para que nos ayude en la empresa”, “Bajar los precios durante el Mundial fue una gran estrategia de marketing”, “Estoy leyendo un nuevo libro de marketing”.

Kotler Marketing Group, Inc.

Questions: Which megatrends do we have to consider for the future? In your books, you have pointed out that globalization, hyper-competition and the Internet reshape markets and businesses.

Internet - Wikipedia

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking ...

Marketing de contenidos - Wikipedia, la enciclopedia libre

El marketing de contenidos forma parte del Inbound Marketing y es el arte de entender exactamente qué necesitan saber los usuarios para entregárselo de forma pertinente y convincente. [1]

Upselling - Wikipedia

Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. . While it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps not considered (A ...