Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.
Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings; SEM: Buying traffic through paid search listings; Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM.
Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ads, which typically appear above or to the right of the content on the search result pages.
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