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The Birth of Internet Marketing Communications results from my research program, "Competition, Strategy, and Marketing: From Marketplace to Marketspace" (1997-2000). The program originates from a joint project with Intel Corporation.
The Birth of Internet Marketing Communications [Dan Steinbock] on Amazon.com. *FREE* shipping on qualifying offers. Internet marketing is leading the massive wave of electronic commerce, but contrary to what people think
The birth of Internet marketing communications, Dan Steinbock Publication. Westport, Conn., Quorum, 2000; Related Contributor. Steinbock, Dan; Related Location ...
He examines technology marketing, relationship marketing, and the connection between the internet, intranets, and marketing channels. In Chapter 4 he lays out the promise of internet marketing, the story of Zima and banner advertising, moving from there to the problems of online branding, online and offline advertising, broadcast hybrids, and online access to community providers.