Questions: Which megatrends do we have to consider for the future? In your books, you have pointed out that globalization, hyper-competition and the Internet reshape markets and businesses.
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing: Marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers. Marketing’s principal function is to promote and facilitate exchange.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Steve Olenski, Contributor Opinions expressed by Forbes Contributors are their own. In the warp-speed changing modern climate that we live in, a CMO has no choice but to consistently broaden his/her scope and role to encompass the latest trends and technologies, as the creators of user-generated ...