Rule of thumb: 150 written words equals about one minute of video time. If your VSL is 12 minutes long, that’s an 1800-word sales letter. Some products and some markets will accept that; others won’t. That’s why you should try out an alternative. Option 2: Distill that script down to bullet points.
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Using VSL’s are certainly something you should be doing or at least split-testing if you want to see improvements in conversion rates and an increased ROI from your marketing and advertising spend, as well as improve your SEO results.
Did you know? Add content ratings to your videos so your grandma doesn’t encounter your Mature work by mistake.