Local SEO strategies are different than most regional or national marketing techniques. You have to take into consideration that you want to drive traffic from the main city that your business operates in, and possibly local surrounding cities. Here are some steps that you should focus on in order to achieve the desired results of your local search engine marketing:
1. Create local pages for all three search engines – You should visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the set keywords that will also be using. Make sure that you choose the best possible categories for the same keywords otherwise your business may not show up in the local searches.
2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you're receiving regular high-quality reviews from your customer base. It is important that the reviews are real because the search engines are very good at ferreting out untruthful or erroneous reviews. You should create a simple postcard and ask for customers to leave and honest (but hopefully good) review in exchange for some small discount or other bonus that you can add to your products and services. Since every local page that you create will have a place for reviews make sure that getting positive reviews are part of your marketing strategy.
3. Local Photos NOT Stock Photos – one of the top things that people look for locally are photos of the business and images that are real. Adding stock photos does not sell anything about your business and will leave people wondering if they should even bother visiting you. Take high quality snapshots of your storefront, another one inside showing products and / or services or happy smiling people ready to solve a problem.
4. Put Phone Numbers In Title Tag Descriptions – One easy way to double or even triple people contacting you is to add your local phone number to title tag descriptions and also above the fold where people will see this information. For example, in a title tag you could say: Joe's Plumbing, Denver CO – but why not say this: Joes Plumbing (719-555-1243) Denver, CO? This one little trick will get local people to call you first instead of having to click on a link to find out more information.
These simple, easy and fast local SEO strategies you can definitely implement today. Why not give them a try?