Local SEO has become so important nowadays, especially if your business depend on local customers. You need people within your area to be able to easily find you online when they search on particular keywords. Even though Google is the most popular search engine with over 66% of the market share, some countries or regions still depend on their local search engines. This means that, you need Search engine optimization targeting your locality.
If you are already in business or just starting, you might understand that a lot of customers depend on search engines to make their purchase decisions especially when it comes to B2B or B2C businesses. This is why you need to step up your game in local search engine optimization.
Follow the following 4 tips to optimize your local SEO
1. Optimize your website for mobile users
Recently search engines like Google have included mobile optimization as a ranking factor in their algorithms. Apart from that, the most important thing you should know is that, mobile search request has already doubled desktop search request as the number of mobile users increase daily. People find it easier to browse search engines using their mobiles which is handy rather than using laptops or desktop computers. This gives great opportunities for your business to give your mobile users a great experience so they will keep coming back to your mobile optimized website. This will allow you to give them a better shopping experience which will ultimately increase your sales and generate more revenue for your business.
2. Optimize for Voice Search
Voice search is becoming more popular day by day as users find it easier and more interesting to use voice application on their mobile devices. Some people simply use it when they are busy driving or simply doing something else that won’t allow them to type their request into the search bar. Whichever way, you should also follow your customer’s trends and optimize your keywords to be compatible for the voice search results. This is another means of getting your mobile customers to your websites as most of these voice searchers are coming from the mobile devices
3. Business listing on Search engines
Nowadays people like to search for local businesses listed on Google like Google. For an example, let’s say you search for a local pizza joint, Google will return a list of Pizza restaurants close to you with addresses and phones numbers. This is because those businesses have listed their business in online that way. This is another way of getting targeted local customers and your business need to do the same. consider listing your direct data in search engine so you can attract your local customers.
4. Offer Great customer experience
After the above three points, what matters next is how you treat your customers and make sure they are happy. Some experts have already estimated that very soon most business will be done strictly online and how you treat your customers matters a lot. From their coming to your website till they leave or close your pages, you need to make them feel at home and easy accessing your content together with best offers they could ever find anywhere. This make them not just keep coming back but also they help market your business by telling others about your offers. It is better to make your customers totally comfortable and satisfied than earning at huge profit.