You own an esteemed auto repair shop in Addison, Dallas, Texas, and your recently launched official website has already made it to the first page of Google for the keyword “Auto Repair”. With these unrivalled results, what more could a business owner ask for! Downside is that most of the leads generated from your official website are people looking for auto repair in some or the other tip of the United States, which is no good to you since you exclusively cater to Addison.
Conversely, if a consumer in Addison were looking for car repair, your website would Not be the first to be displayed simply because there are numerous other auto repair business that are fine tuned to capture the potential of their demographic location, and this best defines Local SEO. The internet is flourished with literally millions of websites so optimization of your business is a crucial factor to take into account when marketing your website.
There are many benefits of using local search engine strategies to develop your business, with the most significant one being increasing your visibility to your local traffic before anyone else. Consumers want to buy products fast and need them delivered in a similar way hence they are more likely to buy from a local vendor rather than waiting for the product to be shipped from across the country.
Even if you’re not the immediate local vendor, but your business does cater to that vicinity, you need to implement local search engine strategies to target that area. Commonly used techniques for local SEO may include but are not limited to submitting your website link to relevant web directories or yellow pages, and using keywords that include your business name or keyword along with the counties, states etc you cater to.
With local SEO, not only is your website displayed for the appropriate query, but helps you gain effective organic leads, which greatly increase your sales numbers. With any business, whether offline or online, the toughest aspect to build and maintain is reputation, which unfortunately is also the reason for failure for most internet marketers.
A local SEO strategy ensures that you to create an exceptional image of your business through a more focused campaign thus generating promising leads within a short period of time. With Google algorithms rapidly changing, businesses need to ensure they adapt to and implement new strategies simultaneously, and one of the newest noted change with regards to local SEO is the abandonment of Google Places for Google + listings.
Market research and data gathering are also crucial aspects when trying to optimize your website for local SEO because you need to know exactly who your target audience is in order to inserts the befitting keywords and links. Next you can use a number of the different keyword tools to determine the search terms that people are looking for, and which are related to your industry. You can then use traffic programs such as Google Analytics to know if the local SEO techniques employed by you are working as you expected.