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How to Make Google AdWords Work For You

Google’s UK advertising revenue has outstripped that of Channel 4 and may soon approach ITV’s. About £900m c.5% of the total advertising spend each year. And most of that comes from SMEs who would never consider a 15 or 30-second slot on TV but can...

Digital Marketing Through Pay Per Click (PPC) Model

Pay Per Click model of digital marketing is the most common and evidently effective tool the World Wide Web has to offer to advertisers jostling for online traffic for their websites and, in turn, generating more revenue by successfully converting a visitor to their...

Costs and Benefits of AdWords Certification

The Google AdWords Certification Program is a globally recognized endorsement of users with respect to their knowledge of tools and best practice techniques of Google AdWords. Certified users learn to effectively and properly manage AdWords campaigns, but since this...

What Is the Importance of Google AdWords?

Search engine marketing happens to be the best way for a new online business to get started. With the internet continuously growing each and every day it makes it harder for new businesses to stand out. But there is hope if search engine marketing is a used strategy....

Google AdWords – Secrets of Killer AdWords Conversion Rates!

Using Google AdWords to bring traffic to your site is only part of the process, once you’ve captured their attention you need to take it one step further by figuring out how to convert those clickers into customers. Here are some suggestions. Carefully Use...