There are so many PPC tools out there it can sometimes make your head spin. That's the reason I have compiled this list. Here are 7 free Google AdWords tools that you should be trying. They are all incredibly useful and of course, free.
1: Free AdWords Performance Grader
This is a free tool from WordStream. It scrupulously audits your AdWords account in under a minute. This tool can provide you with beneficial insights and feedback that can help you to improve your campaign performance and lower your costs.
2: Google Keywords Planner
Google Keywords Planner is an absolute must for anyone who wants to succeed with AdWords. With this tool, you type in a vague search term, it then returns a huge amount of data on possible keywords you could use and their search traffic. I would be surprised if you're not using it already as it's so available available and effective.
3: AdWords Editor
AdWords Editor is the desktop version of AdWords. It's appearance and practicality is actually identical to Google AdWords. However due to it being located on your desktop, it is capable of running quite a bit faster. It's a must if you have a lot of work to do on a particular campaign or you are managing multiple campaigns at once.
4: Google Analytics
Google Analytics allows you to track statistics on your campaigns with a great amount of detail. It comes in handy for optimizing your AdWords campaigns and tracking just how effective they are.
5: Google Trends
Google Trends especially useful for businesses that are seasonal in nature. It allows you to see what terms are searched for over time. This gives you the ability to adjust what terms you are advertising for by tracking what time of year each particular term is searched for the most.
6: Google AdWords App
This AdWords tool is great if you have to work on a campaign on the go. It is now available for both Android and iOS. The app allows you to adjust your keyword bids and enable / disable campaigns, ad groups and ads. For now you do not have the ability to create new ads or campaigns, but as Google is constantly evolving that could be just around the corner.
7: Google Analytics App
This app is similar to Google Analytics, however it has far less depth to it. It is still very useful however as it allows you to quickly check statistics and reports while you are on the move.
These tools are incredibly useful, even critical to a successful AdWords campaign. If you are not using them already, 2016 is a great time to start.