Affiliate marketing is a great way to earn money online and almost anyone can be successful with it. However, not all affiliate programs are created equal, especially in the case of beginners who are still learning. This article will give you the four essential elements that every profitable affiliate program should have in order to maximize your success.
A Compelling Sales Page
Whether you are using your own pre-sell page or not, your lead is going to go through your merchant’s sales page in order to close the sale. If that sales page isn’t very good, then regardless of how well you’re doing in driving traffic or how good your pre-sell page is crafted, you aren’t going to get many conversions. So making sure that your merchant’s sales page is good is key to your success.
What determines what makes a good sales page? Simple. Read through it yourself and put yourself in the frame of mind of someone in your target market. Would you buy the product? If so, then its a good sales page. If you wouldn’t feel compelled to buy it, what makes you think anyone else would be?
Affiliate marketing tools
This one is more important for beginners because as a beginner you are still learning the process. The best affiliate programs have pre-made creatives like banners, suggested keywords, and pay-per-click ad copy that you can use in your campaigns.
However, don’t use the keywords and ad copy exactly as given, since every other affiliate using the program will be using the same thing, and you’ll end up competing against each other. Instead, use the keywords and ad copy as ideas on how to find your own keywords and structure your own ads. Doing this will also help you learn essential marketing skills that will help you grow your business as an internet marketer.
It is important that you are able to see how many sales you are bringing in. This will help you to fine tune your campaigns so that your conversions increase. If a program does not have some way to track your sales, you’ll never be able to tell if you are getting any conversions (or making any money, for that matter) and that can lead to some dishonesty on the part of the merchant. So, if there’s no sales tracking, it is best to stay away from that merchant anyway.
A Reasonable Payment Schedule & Low Payout Threshold
You’ll want a reasonable payment schedule, at least once a month, which is about the industry average. You won’t want to be waiting forever to get paid, especially when you’re first starting out. The same goes for payout threshold. You want it to be low enough that you will be able to benefit from the results of your work as soon as possible. This provides you with money and needed encouragement, which is so very important as a new marketer.