Affiliate Marketers spend a lot of time and money on Google Adwords, most of it for “GoogleCash” type direct-link affiliate marketing. The money is spent “buying” keywords, hoping that when someone searches on that keyword, they will see their ad, click on it, and purchase whatever is at the other end. Their cost is a direct result of how many keywords they have to buy in order to cover all the possible search terms someone might use when looking for whatever they happen to be selling. But as most PPC affiliate marketer learn, all keywords are not created equally. They tend to follow the “80-20 Rule”: 20% of the keywords account for 80% of the sales. If these advertisers could avoid paying for the low-performing 80%, and buy only the 20% that convert into sales, all of their ad campaigns would be successful. Recently I heard of a program called Affiliate Radar which claims to improve the ROI of pay-per-click advertising. Affiliate Radar is a new program designed to track each keyword individually, enabling the advertiser to see which one’s are ‘winners’, and which are ‘losers’.
In my blog, Improve Your Internet Marketing, I spend a lot of time going over the basics Internet marketing, as well as the tools that can help to achieve success. I stress the importance of keyword research, particularly for Affiliate Marketing. But even the best keyword research is blinded if you cannot track individual keywords. And while Google offers tracking within Adwords, it often requires code to be placed on the product sales page, which is a problem if you’re marketing someone else’s product through Clickbank, Commission Junction, ModernClick, or any of the other affiliate networks.
Affiliate Radar attempts to solve that problem by generating unique tracking codes for each keyword that are then passed to the affiliate network, and then returned to Affiliate Radar through their sales reports. This enables the application to “know” which keywords are responsible for each sale. The idea is, by seeing which keywords result in a sale and which do not, an Affiliate Marketer can trim their keyword list to avoid paying for keywords that lose money
There are a few other products on the market that can do some of the keyword tracking, such as Google Cash Automator, however Affiliate Radar appears to be the only one that provides transportability between the search engines. This lets a PPC advertiser duplicate a Google campaign on MSN Adcenter and Yahoo, and vice-versa. Most Affiliate Marketers make the costly mistake of limiting their ads to Google because it can be very time-consuming and tedious to manually copy campaigns. By providing an easy way to move campaigns between Google, Yahoo, and MSN’s Adcenter, they are more likely to move their successful campaigns onto each platform. This means that in theory, someone can take their ‘profitable’ campaign from Google, and duplicate it on the other search engines without having to manually set up each one, a task so tedious and time consuming that most Internet marketers willingly leave money on the table rather than go through the effort.
Affiliate Radar has another feature that I found very interesting, the Offer Vault. This is a searchable database of product offers from the major affiliate networks. This allows me to search across different affiliate networks by keyword, showing me all offers that match my search. This addresses another common Affiliate Marketers problem of finding affiliate offers for specific niches they are attempting to target.
Keyword tracking is essential for PPC success, and by itself can improve ROI tremendously. By further combining the keyword tracking capability of Affiliate Radar with a campaign-generating program such as SpeedPPC [http://www.improveyourinternetmarketing.com/tag/speedppc] and an ad spying program such as ZamDoo, an enterprising marketer can piece now together an end-to-end affiliate marketing “system” that has the potential to increase their reach and effectiveness.