Just Yesterday I attended a fantastic live webinar my friend Jonathan Budd put together with some of the hottest tips for marketing on Facebook that will blow your mind. If you are going to play on Facebook why not monetize some of your time spent on it. Below are some of my notes from the webinar and if you are interested in seeing more, I’ll point you in the right direction.
Facebook currently has 400 million active users.
It is the fastest growing advertising platform and is fast becoming the new Google as far as online marketing. It is an absolute playground that is producing an endless watering hole of leads for any business. Are you in this game?
Do not cash in all your chips on Google AdWords Pay Per Click (PPC) marketing. Diversify your marketing strategies. If you want to put your message where the people are, Facebook is golden.
The difference between Facebook and Google PPC Marketing.
Question; What is the purpose of a search engine? To find your son a baseball glove, movie show times, cell phone reviews, etc., etc., right? At its core, it is a tool to solve the users problem or issue. This is where Facebook is completely different and the beauty of its contrast is the key to massive success with your internet marketing on this platform.
Facebook is a place for establishing identity and sharing interests. It’s where we share our likes and dislikes and even specify in detail what those things are by joining groups, being a ‘fan’ and posting content of interest.
No one on Facebook is entering keywords for problem solving, so the key to marketing on Facebook is marketing to its user’s interests, their emotional plane and their needs directly, rather than a problem. This is definitely a mindset change from Google marketing.
The beauty of creating ads on Facebook is the amount of usable data it has on the interests of 400 million users. Mixing and matching to define the right demographic for your ad is the pathway to massive success on this platform and you can literally be ready to test in 5 minutes.
Here are some of the awesome targeting features you have at your fingertips with Facebook ads:
- Facebook uses IP addresses and location info from user profiles.
- You can target very specific demographics for any type of person or use exclusionary tactics. When you enter your keywords, Facebook gives you a drop-down menu containing TONS of related keywords that it auto-pulls from its data of user profiles.
- “Likes and Interests” are tightly integrated with information from user profiles, from occupation, Facebook Groups and Pages they are connected or affiliated with and more.
- How about targeting people at various education levels? You can do this as well.
- Enter Fan Pages and Groups of high profile players in your niche markets and target their friends.
However, before you get started with marketing on Facebook…
You’ve got to have your game plan in place before you begin. You must have solid sales and autoresponder campaigns ready to go.
Then it’s time to test your ads and you want to test a lot of them because Facebook lowers your cost per click if you have a high Click-Through Rate. That means cheaper leads.
Get your landing pages ready to go and make sure it really flows with your ad. Make them visually compatible, congruency is key. For example; a company letterhead design that matches the card stock or design of the company business card. You want to see visual compatibility.
This was just the tip of the iceberg from this 2 hour FREE Facebook Marketing Training from Jonathan. Read more about this webinar on my blog. The direct link is below.
You will not be disappointed. If you have ever wondered how you can use the Internet to your advantage for your business, you will be thrilled with what you are about to embark on.
Crush It With Facebook Marketing