If you’re not seeing good results in marketing your brand the traditional way, maybe it’s time you take your brand to a whole new level and do Facebook marketing.
Why go on Facebook? So many companies are now on Facebook and are reaping the rewards. If your business still isn’t doing Facebook marketing, you’re missing out on a wealth of opportunities.
Facebook lets you have access to more than 500 million active users all over the world, a big chunk of which are working people who have money to spend. Each of these users has at least 150 contacts, so you can image how you can expand your brand by tapping this market.
One of the things that’s stopping companies from doing Facebook marketing is that they don’t know how to go about it. Because Facebook is a new phenomenon, there aren’t any clear-cut ways to crack it. It was a trial-and-error thing for the earliest people who tried Facebook marketing. So if you’re feeling clueless, don’t worry. You are not alone.
But there are things you can do. For example, it helps to observe how other brands are approaching their Facebook marketing. Some marketers start by simply putting up a fan page to build and grow their “fan base”-that is, the network of people on Facebook who are interested in their brand. They engage their fans through status updates and by posting pictures and links that are related to their brand. Through these techniques, many of these marketers get to know what goes on in their customers’ minds.
As in any other relationship, you don’t want to irritate your fans by bombarding them with special promos and offers as soon as they join your fan base. Many advertisers new to Facebook marketing think only of the money factor and forget that social networking is basically about creating and maintaining relationships.
What sets Facebook marketing apart from traditional advertising is that the possibilities for growing your brand are endless.
It’s only on Facebook that you get to do fun marketing. For example, some companies carry out contests in which contestants who are Facebook users get to post entries and invite their friends and contacts to “like” their entry. This is how “word of mouth” works on Facebook-a user asking another user to “like” an entry, a page, or a photo. The other user in turn may ask another to do the same.
Another factor that makes Facebook different is that it doesn’t require a big budget. Putting up a fan page is free. Placing an ad can be done for as little as $20. Some companies who have gone the Facebook marketing route attest that their customers have increased via a simple ad placed on the social network. This is a boon — especially for small businesses and nonprofit organizations who do not have the big bucks that large companies have. Facebook marketing is simply about being creative, it’s not about the money.
If you’ve been doing traditional advertising and marketing for some time, it helps to keep in mind that not everything that works in a newspaper or television advertisement will work on Facebook. Be prepared to throw all that wisdom out the door.