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(Last Updated On: April 25, 2021)

If you want to make money online, you know that Google advertisements (plus other search engine ads) can work well. They grab the attention of people who could be good prospects for you and direct them to your website. But, pay per click ads can cost a lot of money. Here are some tips to optimize your PPC efforts whilst keeping costs low.

1. Do Your Research

2. Write Solid Ads

3. Optimize Your Site for a Great Google Score

4. Test, Analyze, and Test Some More

Researching Ad words

Researching before launching a PPC campaign is vital. It helps you understand what people might be searching for, with respect to your niche. Look for words with high numbers of searches without high competition, wherever possible.

Write Solid Ads

Structuring a good ad is important. You have two lines to grab the attention of people and convince them to click. Write something that helps them believe that if they click, they’ll find what they’re looking for.

Optimize Your Site

Not only do people need to find what they’re looking for on your site in order for them to actually buy from you but the way you structure your website will impact how much you pay for your ad word clicks and what sort of positioning you get on search engine results pages. Google, for instance, scores sites based on multiple factors and areas such as: keyword density, URL structure and relevancy, and other factors can keep your costs low and help you to get top billing on a page filled with competitors’ ads.

Test and Analyze

Analyzing your results and then split testing with various strategies can help you to see which AdWords are bringing you traffic and which ones are bringing you sales. There are some great tools and techniques for maximizing your pay per click advertising strategy so that you can maximize your return on investment.

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