One of the best ways to make a lot of money with Google AdWords is to get really good at using negative keywords in your niche market. You have to realize that if you use this strategy the right way, you can literally turn your campaign from one that is losing you money every month to one that will make you a lot of money. In this article I want to show you exactly how to make it happen.
Step # 1 – You have to make sure you know what negative keywords are!
When you bid on a keyword like "dog training" your ads are going to get shown for keywords like "free dog training" and other related terms in your niche market.
What you need to do is make sure you use the negative keyword feature in your campaign and get rid of the "free" term. If you tell Google that you do not want to have your ads shown for those keywords they will make sure you never show up again when someone types your search term with the word "free" in it.
Step # 2 – You have to make sure you use a massive list.
You have to think of every word that you do not want associated with your keyword and make sure block them out in the negative keyword program that Google AdWords has. You can find this in your account when you log in.
The better job you do at getting rid of the search terms you do not want, the more money you will make as you will not have to pay for traffic that would not have converted to profits.