In the last few years a new trend has developed in internet marketing. You might have come across those internet ads promising you a lot of money, quickly and with only a few clicks of the mouse a day.
It is not as simple as that. You can definitely make money online but first you have to understand the underlying mechanism.
With the rapidly changing technological world, the advertising overall has been going through a rapid, massive transformation. The internet has opened the door to many markets that were not accessible before due to geographic restraints. The business of advertising changed with it, and a new world of how to make money online was born.
There are a many ways to make money online and become a successful network marketer utilizing paid advertising. The most promising and baring greatest results is called Pay Per Click or PPC to the experienced online marketer.
The most important element in any advertising is to find a way to convey your message to as many people as possible, while keeping your cost down.
PPC advertising is proving to be such a method. It is one of the easiest ways to generate website traffic and make money online from a search engine marketing campaign. Google AdWords is the most popular form of advertising for any business because of the massive exposure one can get from the first page of Google’s search engine results. Statistics today show that Google enjoys 70% of the search engine market. Other popular search engines are Yahoo Search Marketing and Bing. However, their combined effectiveness is only marginal in comparison to Google.
In the simplest of terms, advertisers specify the words that will trigger their ads, and the maximum amount they are willing to pay per click. Once a user keys in a combination of words into a Google search, either internationally (.com) or locally (.ca for Canada for example), the ads appear on the right hand side of the screen under “sponsored links”, and sometimes above the main search result.
The order of this paid listing depends on the amount of the bid, the competition from other advertisers, the quality and relevance of destination url and the quality score of all ads shown. The quality score of each ad as determined by Google AdWords is constantly changing as Google changes its criteria. To generalize, your ad must link to a unique website with relevant, pertinent content. It cannot in any way be a duplicable landing page.
With PPC, you pay only when someone clicks your ad and goes to your website. Ads can appear on search engine result pages (SERP) or on websites that are identified as relevant by the key words.
What might seem simple, is nothing but. One of the most critical mistakes small business advertisers do is trying to create a campaign hastily without a proper foundation and thorough research. Reading a few tutorials will show the way to putting an ad online, but to make that ad affective and generating income is another matter, and the downfall of most beginners.
Making money online by using PPC is based on the building blocks of the campaign. The skill of keyword research, testing and constant tweaking of your campaign cannot be overlooked or underestimated. It is the understanding of these and many other factors that will make the difference between a profitable campaign and a losing proposition. After all, AdWords, just like any other advertising, is an acquired art.