Last Updated on September 23, 2021
Want to sell your vintage or exotic motorcycle (or anything else for that matter) yourself and save hundreds or thousands of dollars on commission? Here is a new way to sell them that you may want to consider.
You can use a pay per click program so that your classified ad will be linked to a pay per click ad in Google, Yahoo or Bing. There are various per click programs to choose from that make it easy to have the ad for the item you are selling appear when doing a search from a search engine such as Google. It is a great way to save thousands (if not tens of thousands) of dollars in commission – whether it be for motorcycles, real estate, yachts or cars.
Using a pay per click program is best when you are selling an item that is somewhat unique or may have buyers searching for that item by manufacturer, model or item description. For example if you are trying to sell a vintage motorcycle such as a 1942 Indian chief, the ad would be set up in Google so that when someone searched for the keyword ‘Indian chief motorcycle’ the ad would appear. When clicked on the prospective buyer would be taken directly to his classified ad describing his motorcycle along with his contact information.
However you would not want to advertise a ‘Honda motorcycle’ in this way, you would get far too many unwanted clicks. But advertising a ‘Honda CBR 600RR’ may be appropriate. In this case you could choose to have the ad only displayed to users within a certain number of miles of your location to minimize clicks from buyers that may not purchase your item. But for a $150,000 item it is best to advertise the item nationwide – or possibly worldwide. 2 different options for a pay per click program are:
1. You can have the pay per click provider set up and monitor the ad for you. This is best for those that are not very computer literate – or just don’t have the time to set up the ad and perform the monitoring. You can enter preferences for keywords, ad title etc if you like, or let them do all of the setup. Then they monitor the ad daily and adjust the keywords and other setup as needed to maximize the effectiveness of the ad. All of the statistics for the performance of the ad are typically available online for you to view and you can quit at any time.
2. Another option is you can implement your own pay per click program. This would involve you setting up your own Google pay per click ad that is linked to the classified ad for your item. While doing the setup you would create the ad, choose the keywords and set the amount you are willing to pay for each click. Each time someone clicks your ad they will be sent directly to the ad for your item.
Using a pay per click program will ensure that your ad is seen and help you sell your motorcycle, yacht, real estate or other item without paying those high commission charges.