Your main goal in internet marketing like many other businesses is to absolutely sell your products or services, and to do this online you will need to generate traffic to your website. If you have a marketing budget and are able to invest your online advertising a Google AdWords campaign is an excellent option and will help build you business faster than non paid online advertising.
An advertisement on Google AdWords consists of just text and includes a headline, two additional text lines and the URL for your website; This will direct anyone that clicks on the advert to your website. It is therefore of great importance that you get your message across as well as any call to action within this limited text.
You will pay for your advert when someone clicks on it and is directed to your website. Therefore if used, setup and monitored correctly an AdWords campaign can be a very powerful and a good money saving tool.
Upon setting up your Google AdWords campaign you will be asked to enter keywords and search terms that you would like your advert to appear for. These will need to be specific for what you are offering as every time your advert is clicked it will cost money, you there before want to be absolutely certain that you have the product that they are looking for. This is very important as if this is done incorrectly can cost a substantial amount of money.
Once you have decided on the keywords and search terms for your Google AdWords campaign, you will then need to decide on the bidding values you want to set for each keyword and search term. This will vary dramatically for each search term. The more general a term is the likely hood the more it will cost to feature high on page one. The higher you bid the greater the chance of your advert featuring higher up the page and in front of your competitors advert.
A Google AdWords campaign normally appears on the first three listing on the page and then down the right hand side of the page.
It is vital that you monitor your Google AdWords campaign very closely. If you notice that you are not getting many clicks or that you are getting lots of clicks but no sales or sign ups it is highly likely that there is a problem with the content of your advert.
I hope this has given you an understanding of Google AdWords and good luck with your Google AdWords campaign.