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Last Updated on September 23, 2021

Pay per click advertising search engines call for you to pay to have your advertisement listed on the major search engines by allowing you to bid on keywords that are related to your business. Pay per click advertising works by allowing an advertiser to put his ads on websites or in the paid listing in the search engines like Google or Yahoo! When interested users in the internet click on their ads, they have to pay the website owner or the search engines the agreed cost of a click. Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.




Keyword advertising has become a hot marketing tool, and businesses have been known to pay $20 or more per click for certain popular search words! Entering a bidding war with other advertisers for the same keywords may not be the most effective way of finding the “needle in the haystack” that represents your prospect. Keyword search trends are constantly changing and evolving. Over time, your potential customers will be searching for different keyword phrases depending on industry trends, the time of year, changes in the economy, and other factors.


Bid wars get very heated, bid gaps can appear many times in just one day. Bid tactics vary widely from campaign to campaign. Bid on a few keywords and your Internet traffic comes right through your front door. If that was all there was to creating a successful Pay-Per-Click advertising campaign, we would already have one!

So, Is Pay-Per-Click advertising Right For You? Well, PPC is a good fast form of advertising if used correctly and definitely has its place, but I wouldn’t recommend it for new marketers. I would suggest starting out with less risky and free advertising methods.

Is Pay-Per-Click Advertising Right For You?